We’re featuring two iconic PUMA styles: Speedcat and Suede.

Goal: create authentic YouTube Shorts that

• Build cultural relevance

• Drive discovery

• Show how PUMA fits your lifestyle

Products
You’ll be assigned one style:

Speedcat → sleek, fashion-forward (Y2K / ballet-core)

Suede → iconic, streetwear / skate / urban‍

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Who‍

Creators in:

• Fashion / lifestyle

• Streetwear / sneaker culture

• Trend-driven content‍

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Deliverables

• YouTube Shorts‍

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Fit‍

Creators with strong identity, aesthetic, and storytelling.‍

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Audience‍

Trend-aware, culture-driven.‍

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Note‍

No competing brand collaborations during campaign.

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