We’re launching a new campaign with Lysol to highlight everyday passions that come with not-so-everyday smells + and how Lysol Air Sanitizer helps reset the space.
Create content around real routines that bring both joy + “stink” and how you reset your space with Lysol Air Sanitizer.
Who
Creators such as:
• Pet owners / groomers
• Outdoor workers / farmers
• Recycling / waste workers
• Wildlife rehab
• “Smelly” hobbies (fishing, compost, etc.)
No cooking or family/kids content
One of theses platforms
• YouTube: 30K - 500K
• Instagram: 50K – 1M
• TikTok: 50K – 3M
(Flexible for strong fits)
Deliverable
• 1 main video (primary platform)
Budget
$12K – $17K
Location
USA & Canada only
Usage
• Organic: 60 days
• Whitelisting: up to 60 days
• Digital / PR / CRM: 60 days
Exclusivity
No competitors (Febreze, Glade)
15 days before → 60 days after posting
Please Note: This is an expression of interest. If you are selected, we will notify you via email with instructions to formally apply to the collaboration. Only those selected will be notified.
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